As per the recent scenario where everything revolves around the web. Entrepreneurs have the need to get their businesses online and on Mobiles where the brainwash starts. Yes sounds very surprising but with the use of increasing Mobile users, the content creators are using various techniques to reach out to the consumer’s brain to consume more and more by increasing number of impressions leveraging various multimedia sources. One of the ways is to reach the end Niche consumer base is via mobile applications.

As an entrepreneur, the next question arises that which kind of application I need to build. Primarily before selecting a technological platform, you need to take into consideration the following points:

Does my application require to show just the information?
What are all functionalities anticipated on the App?
Will my Application be country specific to target a certain type of clientele?
How I intend to Market the App once it’s developed?
Once you have an answer to all the questions you devise a document that contains all the necessary information to develop an App. Which down the line will turn into a scope document for the Application. Based on the applications anticipated functionality one can suggest you a technical platform for your needs. The options could be Native, Hybrid or Cross-platform Applications.

1) Native Applications: Like the name suggests they use the existing functionalities and features of the operating system i.e iOS, Android, Windows or Blackberry. Native platforms are suitable best for various requirements where computation is required like a lot of calculations or animation based requirement. They are built using platform-specific programming languages (Java for Android or Objective-C/C++ for iOS) and development environments (Android Studio for Android or XCode for iOS).

2) Hybrid Applications: Hybrid apps combine some features of native and cross-platform applications. Essentially they are cross-platform applications but inside a native app shell. They render the UI by using an embedded web browser just like cross-platform apps do, and at the same time elements that require responsiveness and high performance can be developed using native capabilities.

3) Cross-Platform Applications: This type of application is developed once and works on multiple platforms. The user interface is created using standard web technologies such as HTML and CSS, and the application logic is driven by JavaScript. It is, in fact, a website that has been optimized for display on mobile devices. Thus a very light application that uses browser engine of the device and cannot access the functionalities of the native features.

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