Usage of Smart phones tending to be universal can't be denied. Along the fact, underneath lies an opportunity for businesses to expand their reach to consumers by leveraging the arena of rich multi-media with mobile applications. This indeed is explored by many business giants with Native applications for separate mobile platforms like iOS, Android, Windows and Blackberry.
A problem arises for businesses while choosing a particular platform for developing their application. Objective is to market their unique service offerings and concepts to the world and gain maximum reach. As the cost and time for developing native applications for multiple platforms is way too high.
Cross platform mobile technology like Phone Gap is one of the optimal solutions to your needs. It helps to reduce cost and development time. Hence for a quick launch of applications for some timely events or even to attain the goal of reaching every individual it proves to be a pragmatic solution.